Inside Cannes Lions 2025: The Ultimate Fusion of Creativity, Celebrities, and Midnight Magic

When Cannes throws a party, the world watches — and this year, it’s not just about ad men in linen suits or awards for best campaigns. It’s a full-blown culture takeover.

The Cannes Lions International Festival of Creativity 2025 kicked off this Monday with an unmatched display of glitz, grit, and global glamour. From million-dollar beachfront setups to all-night parties starring Grammy winners and TikTok royalty, this is where storytelling, marketing, and music collide in the boldest way possible.

🌴 The $5 Million Beach Bet: 3C Ventures Sets the Stage

While most brands send teams, 3C Ventures built an empire on the beach.

• $3M was spent crafting a bespoke seaside oasis.

• $2M reserved for an invite-only kickoff party on Monday night.

Founded by industry titan Michael Kassan, the company partnered with iHeartMedia and The Walt Disney Company to host the ultra-luxe "3Convene Dinner" at the iconic Hotel du Cap-Eden-Roc. Picture Michelin-starred cuisine, A-list CMOs, and boardroom moguls sharing oceanfront views — all leading into the exclusive "Nightfall" party hosted by media powerhouse Condé Nast.

🎧 With DJ Questlove spinning at the afterparty and a secret guest list being whispered across the Riviera, this wasn’t just a dinner — it was Cannes’ new power playground.

🥂 The Executive Night: UTA x MediaLink x DoorDash Ads

Meanwhile, UTA and MediaLink, in collaboration with DoorDash Ads, transformed the same legendary hotel into a showcase of celebrity charm and executive might.

• Sebastian Maniscalco, one of America’s top comedians, brought the house down.

• Grammy-winning artist St. Vincent delivered a set so intimate, it redefined "private concert."

From athletes to top creators, the guest list read like the invite-only section of LinkedIn and Rolling Stone had a baby.

Kamry K1000 Plus ePipe Kit

Kamry K1000 Plus E-Pipe offers a premium vaping experience with a 1000mAh battery, lasting up to 8 hours with a 2-hour charge time. The 0.5Ω sub coil ensures smooth e-liquid absorption for rich flavor. Its one-button design allows easy operation, charging, and cartridge replacement.

🔥 Where the Beats Drop: A Festival of Music Takeovers

Cannes Lions 2025 blurred the lines between ad week and music festival. Some highlights:

🎤 Snapchat Beach

• 50 Cent took the stage with his signature swagger — candy shop open for business.

🍸 Spotify Beach

• Smooth pop icon Charlie Puth headlined the VIP cocktail hour.

• Cardi B, Mark Ronson, and rising soulstress Lola Young followed with performances that had influencers live-streaming in droves.

• Alex Warren, Sombr, and Royel Otis brought alt-energy to another electric night.

🎧 Influential Beach (TikTok x Publicis x PayPal Ads)

• The one and only Jason Derulo rocked the crowd with dance-pop anthems.

• Busta Rhymes took over the next night, bringing heat and purpose — supporting Big Brothers Big Sisters of America.

🌊 FreeWheel Beach (NBCUniversal)

• Headlined by Ludacris, blending throwback bangers with new material.

• Pre-show sets by DJ Namasthy and Summer House’s Kyle Cooke kept the energy flowing.

• And yes, Diplo lit up the Yahoo Party like only he can.

💋 The Late-Late Show: Taylor Rooks’ After-Hours Blowout

When the official parties end, Taylor Rooks begins. The beloved sports journalist threw a 5 a.m. deep-dive bash at NYC-style hotspot Chrystie — complete with velvet ropes, smoky lighting, and more star power than a Grammy green room.

Expected guests:

• 🔥 Doechii

• 🌟 Issa Rae

• 🎧 The Chainsmokers

• 🪩 Janelle Monáe

• 💃 Tinashe

• 👠 Winnie Harlow

• 🎤 Shaboozey

This was not just a party — it was a statement about modern pop power.

Bang King 50000 Puffs of Dual Flavour Disposable Vape

BANG KING 50K is a revolutionary dual-flavor disposable vape designed for long-lasting performance and exceptional versatility. With 50,000 puffs and a massive 50ml e-liquid capacity, this device is built to deliver extended vaping sessions without compromise. 

🌍 The Culture Continues: Unik Ernest’s Signature Series

Cannes wouldn't be complete without Unik Ernest’s iconic Culture After-Party Series. This year’s edition was unveiled in partnership with Steve Stoute (CEO of UnitedMasters) and actress/producer Rashida Jones.

Their mission? Elevating the voices that shape pop culture today — not from the sidelines, but center stage.

🎬 Cannes Lions: Not Just a Festival, But a Movement

This year, Cannes Lions didn’t just celebrate ads that move people — it became the global meeting point for influence, innovation, and immersion.

Whether you're sipping champagne at the Eden-Roc or vibing to Jason Derulo under the stars, Cannes has made one thing very clear in 2025: Creativity isn’t just about what you make — it’s about who you move.